James has worked for wineries in France and Canada as Export Director, done vintages with highly rated winemakers in Australia, California and Bordeaux, and visited most of the major regions of production. As a result, we can offer expertise in a variety of fields.

At present, we consult to a number of Okanagan wineries. References are available upon request.

1. Site Evaluations & Business Plans
For new vineyard and winery projects, we offer:

Site Evaluations

• We determine which varieties are suitable to the site and the marketplace.
• We propose a variety of portfolio structures with associated pricing, volumes, and revenues. We complement this with recommendations on distribution methods.
• We then present a full financial analysis of the anticipated development costs with timeframes and budgets.

Business Plans
Once decisions have been made by the property owner, a business plan is formulated.

2. Export Development
With over 12 years as Export Director, we can assist you in developing and implementing an export strategy.

3. Sales & Marketing Materials
We offer to write the copy for:

• Brochures: Copy and presentation
• Tasting notes and technical sheets written and designed.
• Web site: Copy and presentation

4. Packaging, Evaluation & Recommendations
We evaluate the entire packaging including branding, labeling, capsule, closure, carton, and bottle type. We then make recommendations on areas for improvement, providing sound business reasons for the suggestions.

• Back labels: Copy and format

5. Wine Quality Evaluation
We taste your range and provide independent and objective analysis of the wines and their quality and position in the marketplace.

6. Distribution Analysis
We evaluate your distribution channels and make recommendations on maximizing profitability.

7. Presentations To The Press
We offer to assist you with your communications and presentations to the local wine writers.