FINE VINTAGE

PUBLIC RELATIONS AGENCY

We are a boutique Public Relations Agency specializing in the premium wine sector.

In Canada we operate in Ontario, Alberta, and B.C. In the USA we exclusively operate in Miami and Chicago.

WE MOVE THE NEEDLE

We have the capability to move the needle because of our network and our reach. This includes close relationships with the media and vast databases of over 35,000 wine lovers.

The expertise and efficiency of our national team is our core strength. David Lawrason, the most respected wine writer and judge in Canada, heads up our Canadian team from his base in Toronto. In every major Canadian city we have local market managers who have their finger on the pulse. They also happen to be the leading wine expert in town.

In the USA industry veteran and influencer Lyn Farmer directs traffic in Miami and Chicago.

James Cluer MW manages your account, taking care of the details, both large and small, and is responsible for getting results.

We have the capability to move the needle because of our network and our reach. This includes close relationships with the media and vast databases of over 35,000 wine lovers.

The expertise and efficiency of our national team is our core strength. David Lawrason, the most respected wine writer and judge in Canada, heads up our Canadian team from his base in Toronto. In every major Canadian city we have local market managers who have their finger on the pulse. They also happen to be the leading wine expert in town.

In the USA industry veteran and influencer Lyn Farmer directs traffic in Miami and Chicago.

James Cluer MW manages your account, taking care of the details, both large and small, and is responsible for getting results.

KNOWLEDGE & EXPERIENCE

What makes us unique in the world of wine PR is that we have started several wineries and built and promoted brands ourselves, so we know what it takes. We also make and market our own wine in Napa Valley.

We have an understanding of a winery’s perspective, goals and challenges.

What makes us unique in the world of wine PR is that we have started several wineries and built and promoted brands ourselves, so we know what it takes. We also make and market our own wine in Napa Valley.

We have an understanding of a winery’s perspective, goals and challenges.

OUR SERVICES


We organize both large and small scale tastings so you can get your wines in front of wine buyers and wine lovers, both trade and consumer.


We contact the media and present your brand. Our team are wine writers themselves.


We promote you through our messaging and our voices.


We make recommendations on the whole gamut of strategic and tactical planning. We want you to succeed so we advise accordingly. This typically includes how to achieve your goals, be it sales, media coverage, specific exposure, target markets, positioning, messaging, and more.


We offer graphic design services through our partner Olaf Strassner. This includes brand development, advertsing, web site design and packaging tailored to suit the market.

MEET YOUR TEAM

JAMES CLUER

MASTER OF WINE

The Fine Vintage Public Relations Agency is owned and operated by James Cluer.

James personally magages your account and is your primary contact. He is responsible for getting you results. He has started 11 wineries and spent a career in sales, marketing and wine education.

Our focus is working with premium brands and generic bodies.

JAMES CLUER

MASTER OF WINE

The Fine Vintage Public Relations Agency is owned and operated by James Cluer.

James personally magages your account and is your primary contact. He is responsible for getting you results. He has started 11 wineries and spent a career in sales, marketing and wine education.

Our focus is working with premium brands and generic bodies.

YOUR CANADIAN TEAM

TORONTO

 

DAVID LAWRASON

CANADIAN MARKET MANAGER

Based in Toronto, David has been a wine writer, educator and judge for over 30 years. Formerly wine columnist for the Globe and Mail and founder of Wine Access magazine, he is now a writer with WineAlign.com, Canada’s largest editorial wine site.

He is also an instructor with Fine Vintage teaching WSET and specialty courses including Canadian Wine Scholar.

TORONTO

 

DAVID LAWRASON

CANADIAN MARKET MANAGER

Based in Toronto, David has been a wine writer, educator and judge for over 30 years. Formerly wine columnist for the Globe and Mail and founder of Wine Access magazine, he is now a writer with WineAlign.com, Canada’s largest editorial wine site.

He is also an instructor with Fine Vintage teaching WSET and specialty courses including Canadian Wine Scholar.

MIAMI & CHICAGO

MIAMI & CHICAGO

 

LYN FARMER

USA MARKET MANAGER

Lyn Farmer has been a leading wine and food journalist and educator for more than 30 years. Based in Miami, he has reported from nearly every major wine region in the world. His contributions to wine and food have been recognized with the James Beard Foundation Award for best writing on wines and spirits. As a journalist, educator and publicist, he has worked extensively with public relations campaigns for many wine regions and has industry and media contacts spread across the globe.

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MIAMI & CHICAGO

 

LYN FARMER

USA MARKET MANAGER

Lyn Farmer has been a leading wine and food journalist and educator for more than 30 years. Based in Miami, he has reported from nearly every major wine region in the world. His contributions to wine and food have been recognized with the James Beard Foundation Award for best writing on wines and spirits. As a journalist, educator and publicist, he has worked extensively with public relations campaigns for many wine regions and has industry and media contacts spread across the globe.

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An experienced seminar leader, Lyn has taught masterclasses for VinItaly, the Italian Trade Commission, Sopexa and various French wine regions, the governing body for the Port wine region and the Champagne Bureau among many others. He is the lead U.S. educator for Fine Vintage, Ltd, the leading provider of WSET (Wine & Spirit Education Trust) education programs in North America. He is certified as an educator by WSET, the Society of Wine Educators, the Sake Education Institute, CIVC (the governing body of the Champagne region) and the IVDP (the governing body of the Portuguese wine industry in the Douro Valley).

For 20 years, Lyn was the senior editor of The Wine News magazine and has written extensively for newspapers and magazines across the country. He developed specialty wine and food programs, including a series of video programs, for both Regent and Silversea cruise lines. A skilled interviewer, Lyn has managed commercial and public radio stations and produced documentaries about wine and food for the U.S. Information Agency for many years. He is a skilled producer who knows what various media outlets need to tell compelling stories, making him particularly effective in designing entertaining and engaging programs for wine regions around the world.

HOW WE WORK

We only work with clients who are leading brands or organizations, on a long term basis. We spend time directly with the decision-maker to create a scope of work and agreed targets, and then we execute.

If you are interested to work with us, please email James Cluer directly to discuss your needs.